Full Price is Welcome Board Store’s current-season catalogue at regular Australian retail — surf, snow, skate and wake that has not been marked down. Shop it for this year’s shapes and colourways rather than last season’s leftovers. Everything ships from our Mornington warehouse on the Mornington Peninsula, with fast freight.

Use it as a department store in one URL: jump into surf, wake, snowboarding, snow skis or skate, or stay here and filter by brand. When you do want a deal, the live markdowns live in Currently On Sale, Sale Items and Clearance.

What sits at full price

• Snow — snowboards, jackets, pants, gloves and mitts, snow helmets and ski boots for Buller, Hotham, Falls Creek, Perisher and Thredbo.
• Wake and waterski — wakeboards, boots, L50 vests and ropes for Victorian lakes and boat sessions.
• Surf — boards, fins, wetsuits and summer apparel for Peninsula and east-coast water.
• Everyday kit — beanies, thermals and packs.

Shop full price gear at Welcome Board Store when you want current stock, not the sale bin.