VEIA is John John Florence’s surf-hardware company, started with shaper Jon Pyzel and Pyzel CEO Dan McNamara. Traction, leashes and travel bags built to the standard of someone who actually flies with a quiver every week of the year — not a generic accessory line with a signature sticker. The pads and leashes in this collection are the John John Florence Pro pieces he tests himself.

Welcome Board Store stocks a deep VEIA range of traction pads, leashes and travel bags, shipped from Mornington.

John John Florence Pro pads

Round-tail and squash-tail Pro pads in the colourways we actually have on the wall:

• Round tail: Night, Storm/Night, Night/Squadron, Yellow/Night, Tan/Night, Camo, Night/Blue, Hi Vis Orange, Orange/Space, White/Space.
• Squash tail: Night, Squadron/Night, Coyote/Night, Camo, Tan Night, Night/Storm, Coyote/White, Night/Yellow, White/Space.
• Explorer 3 Piece Tail Pad — Storm/Red — VEIA’s three-piece explorer pad if you do not want the JJF template.

Pro leashes

• JJF Pro 6' 7.5mm in Night, Camo/Night and Hi Vis Orange — the thicker cord.
• JJF Pro 6' 7mm in Yellow/Red, Bright Blue, Night and Squadron.
• JJF Pro 6' Comp in Camo, Black, Squadron and Yellow/Red — the competition leash.
• JJF Pro 7' 7mm Night — a 7' cord if you are on a longer board.

Travel bags

• VEIA 4 Board Travel Bag — a padded multi-board bag for proper trips.
• 3/2 Convertible 6'6 Travel Bag — convertible 3-board / 2-board bag at 6'6".

Shop VEIA at Welcome Board Store — hardware that has been beaten on by a world champ, sitting in a Mornington warehouse.