Pure Snow is the high-spec snow line from Pure Brandz, a Gold Coast company that set out in the 2010s to build technical ski jackets and pants with a smaller environmental footprint. The Pure Riderz line sits beside it as the more accessible family outerwear. Ruapehu on a pant name is a hint: this kit is aimed at real mountains, not just a weekend at the snow fence.

We currently have two Pure pieces at Welcome Board Store — a jacket and pants — in the Mornington warehouse.

In stock

• 2024 Pure Riderz Palisades Womens Snow Jacket — a women’s Pure Riderz jacket, the more accessible sister line to Pure Snow.
• Pure Snow Ruapehu Womens Snow Pants — Pure Snow’s women’s pant, named for the New Zealand volcano a lot of Aussie riders actually fly to.

Pair them with layers and gloves from the rest of the shop. Shop Pure Snow at Welcome Board Store.