Former is independently owned and founded by three of the most influential figures in modern surf and skate culture: Dane Reynolds, Craig Anderson, and Austyn Gillette. That lineup alone tells you everything about where the brand sits — at the intersection of high-performance surfing, progressive skating, and genuine street fashion.

Dane Reynolds is widely regarded as one of the most creative and progressive surfers of his generation. Craig Anderson brings a fluid, artistic approach to both surfing and style. Austyn Gillette is one of skateboarding's most respected street skaters, with a fashion-forward perspective that sets Former apart from anything else in the surf space. Together they've built a brand with real soul — not a corporate surf label, but something that actually reflects how these guys live and ride.

The clothing reflects that. Quality materials, considered design, and an aesthetic that works as hard in the water as it does on the street. From premium tees and work pants to outerwear and accessories, Former is built for people who take their surfing seriously but don't take themselves too seriously.

Shop Former by category

• Tees & Shirts — the core of the Former range. Clean graphics, quality cotton, and cuts that actually fit well
• Pants — work pants, chinos, and casual styles built for everyday wear
• Boardshorts — performance-ready with a street-influenced aesthetic
• Outerwear & accessories — jackets, hats, and the rest of the range

Other brands you might like

If you're into Former's vibe, check out Rip Curl, Volcom, and Quiksilver for more surf and street crossover styles.