Collection: FLORENCE MARINE X

Florence Marine X Surf Gear & Wetsuits

Florence Marine X was founded by two-time World Surf League Champion and Olympic surfer John Florence — one of the most progressive and respected surfers of his generation. The brand was built on a simple premise: create the gear John actually wants to use in the water, engineered to the same standard he holds his surfing.

Every product in the Florence Marine X range is designed with a utilitarian mindset. No excess, no compromise. From wetsuits built to perform in cold, demanding conditions to boardshorts, rashguards, and surf accessories made for everyday use in and out of the water, the range reflects John's approach to surfing — precise, purposeful, and always pushing forward.

The wetsuits are a standout. Developed with premium neoprene and thoughtful construction, they prioritise flexibility, warmth, and durability across a range of water temperatures. Whether you're surfing cold Australian beach breaks or travelling to warmer lineups, Florence Marine X has a wetsuit built for the conditions.

Beyond wetsuits, the brand extends into surf apparel and accessories that carry the same design philosophy — clean aesthetics, performance materials, and built to last. It's gear made by a surfer who demands the best, for surfers who feel the same way.

Shop Florence Marine X at Welcome Boardstore — Australia's home for premium surf gear.