The Return of Double Up Wakeboards: Back to the Core

Founded in 1996 by wakeboarding pioneer Greg Nelson, Double Up Wakeboards was born on the Northwest Coast of the USA with a mission to challenge the norm. At the time, wakeboarding was dominated by large watersports companies who treated it as an offshoot of skiing—focused on contests, tricks, and technicality. Double Up saw things differently. Inspired by the creativity of snowboarding and surfing, the brand approached wakeboarding as a lifestyle and a form of self-expression rather than just a sport. It was about style, flow, and individuality—not just podiums or sponsors.

Double Up’s early boards reflected this attitude perfectly: clean lines, bold graphics, and shapes that rode smoother and felt more connected to the water. It quickly attracted riders who wanted something real—those who cared more about how it felt to ride than how it looked on a scorecard. Through videos, tours like The Double Up Experience, and a dedicated crew of riders living the culture every day, the brand built a powerful underground following. It became especially influential in Australia and Japan, where board culture and creativity thrived, and where Double Up’s anti-corporate edge truly resonated.

But as wakeboarding grew, the industry changed. Corporate takeovers, offshore production, and mass-market marketing diluted many independent voices—including Double Up’s. For a while, the brand faded from the spotlight, but its spirit lived on through the riders who had shaped it. The flow, the style, the rebellion—it never disappeared; it just needed the right time to rise again.

Now, after years away, Double Up Wakeboards has returned to independent ownership and is rebuilding from the ground up. This revival isn’t driven by nostalgia, but by passion and purpose. The sport needs authenticity—brands built by riders, for riders. Double Up is back with the same values that made it legendary: rider-led design, authentic craftsmanship, and a focus on film, creativity, and community over competition.

From Australia to the U.S., the Double Up resurgence is built on style, simplicity, and substance. Every board in the new lineup reflects that timeless attitude—smooth, powerful riding with a raw, honest look and feel. Double Up is once again leading with creativity, reminding riders everywhere that true progression doesn’t come from following trends—it comes from staying authentic.

Double Up is back. And just like in 1996, it’s here to do things differently.


The New Double Up Lineup

The new Double Up collection marks a bold return to form, merging the brand’s heritage with modern innovation. Each model delivers smooth power, progressive design, and unmistakable style—crafted for riders who live for the feeling of being on the water.

Exclusive to Welcome Boardstore

Double Up’s long-awaited return to Australian waters is happening right here at Welcome Boardstore, the exclusive Australian retailer for Double Up Wakeboards. This partnership marks a new chapter for both brands—authentic, rider-driven, and built from the ground up for those who ride for passion, not podiums.

From the first carve to the last hit, the 2026 Double Up lineup captures everything that makes wakeboarding great: style, flow, and individuality. Available only at Welcome Boardstore, Double Up is once again redefining what it means to ride with purpose.

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