Rojo Girls Limelight Bib

Rojo Outerwear is a brand that specializes in functional and stylish clothing for the snow and outdoor lifestyle. Founded in 2005 by Kris and Melinda Zeller, Rojo focuses on creating high-quality outerwear that caters primarily to female athletes and outdoor enthusiasts. The brand is deeply rooted in the action sports community, particularly snowboarding, and aims to provide products that combine performance with modern aesthetics.

Rojo's outerwear features a range of jackets, pants, and accessories designed to withstand harsh weather conditions while ensuring comfort and mobility. The brand is known for its attention to detail, incorporating technical fabrics and insulation that provide warmth, waterproofing, and breathability. Their designs often feature vibrant colors and unique patterns, allowing wearers to express their individuality on the slopes.

In addition to performance and style, Rojo Outerwear is committed to sustainability and responsible practices, sourcing eco-friendly materials and focusing on ethical manufacturing processes. This commitment resonates with consumers who prioritize environmental responsibility alongside functionality and fashion.

Overall, Rojo Outerwear has carved a niche for itself in the snow and outdoor apparel market, appealing to women who seek high-quality, stylish outerwear that supports their active lifestyles.