Former Charm Hoodie

Former is a lifestyle and apparel brand known primarily within skate and surf culture, founded by professional skateboarder and designer Eric Koston and his longtime collaborator Aidan O'Rourke. Launched in 2020, Former aims to bridge the gap between skateboarding and contemporary fashion, delivering stylish and functional clothing that caters to the modern skateboarder.

The brand emphasizes high-quality materials and craftsmanship, creating products that meet the demands of both performance and style. Former’s offerings include a range of apparel such as t-shirts, hoodies, and pants, all designed with a focus on comfort and mobility, which are essential for skateboarding. The brand also frequently collaborates with artists and designers, showcasing unique graphics and innovative designs that reflect the spirit of skate culture.

Former's commitment to sustainability sets it apart in the industry, as the brand aims to incorporate eco-friendly materials and practices into its production process. This approach resonates with a growing community of consumers who are increasingly concerned about environmental issues and are seeking brands that align with their values.